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Understanding your responsibility to your sponsors

14
Nov
A bit of bad boy image is not normally a negative in NASCAR, after all, bad boys started it all in the first place. But Kyle Busch took things a whole lot further when he deliberately pushed title contender Ron Hornaday up into the wall at Texas Motor Speedway. Just to make sure everyone noticed Busch did this after the caution lights came on. As Tiger Woods and other sportspeople have discovered in the past,...
Date: 14 Nov 2011 | 0 Comment | corporate marketing,Joe Gibbs,Kurt Busch,M&M's,nascar,Ron Hornaday,Sponsorship | Posted by: sponsorxchange | 


Recycled Sponsorship

22
Sep
With the immense rise in the popularity of historic motor racing, a strange thing has happened. Sponsors who spent money twenty, thirty, forty and more years ago are suddenly getting a second return on their investment, as racing cars are restored and repainted in their original livery. In the case of the New Zealand Festival of Motor Racing, held at Hampton Downs each January, someone was smart enough...
Date: 22 Sep 2011 | 0 Comment | Motor Racing,Race car,Sponsorship,Warsteiner | Posted by: sponsorxchange | 


Ken Block is one clever marketing man!

09
Sep
Ken Block is one clever marketing man. Here’s a guy who owns a shoe business (DC) and loves his motor sport. Rather than sign write his rally cars with ‘DC Shoes’ he got smart, looked at the demographics of the shoe buyers his business was aiming at, understood what media they watched and what turned them on.  Then he combined his love of fast rally cars and the power of You Tube to produce...
Date: 09 Sep 2011 | 0 Comment | Uncategorized | Posted by: sponsorxchange | 


That’s more like it..!

23
Aug
REVIEW: Karl Reindler Racing, Coates Hire Ipswich 300 V8 Supercars Rnd#16/17/18 (August 19-21) 22 August, 2011 The Perth [Barbagallo] round of the V8 Supercar Championship Series started a rollercoaster ride for Fair Dinkum Sheds Racing’s Karl Reindler, the West Australian going from ecstasy to agony as his maiden top ten in race one turned into a very high profile disaster in race two after that...
Date: 23 Aug 2011 | 0 Comment | Tags: ,,,,, | Uncategorized | Posted by: admin | 


The holiday is over, now it’s back to business!

18
Aug
PREVIEW: Karl Reindler Racing, Queensland Raceway V8 Supercars Rnd#16/17/18 (August 19-21) 18 August, 2011 After a six week mid-season break, it’s action stations in the V8 Supercar Championship series as the blue-ribband events on the annual calendar approach in the weeks ahead. For Fair Dinkum Sheds Racing’s [FDSR] Karl Reindler, the break has allowed him to reflect on the season to date,...
Date: 18 Aug 2011 | 0 Comment | Tags: ,,, | Uncategorized | Posted by: admin | 


Your sponsorship revenue in a shrinking market: Keep It!

16
Aug
Forbes Magazine [link] recently reported that sponsorship sales for the US Open Golf tournament were down 20-30% on their highs of 2008. Mike Butz, Senior Managing Director of U.S. Open Championships & Association Relations is quoted as stating: “Corporate sales are certainly less than they were in 2008 and the years leading up to it. Probably 20-30% less than its peak…” This trend seems...
Date: 16 Aug 2011 | 0 Comment | Tags: ,,,,,, | Uncategorized | Posted by: admin | 


Lean, Mean & Green – Cycling Sponsorships



10
Aug
There is no doubt that cycling offers exciting opportunities for savvy sponsors. The big Tours attract worldwide TV coverage. All the Tours gain national or regional live TV and strong spectator support. But finding big budget sponsors in the current world economic climate is tough. Last week HTC-High Road boss, Bob Stapleton announced the end of the world’s most successful team of the past four...
Date: 10 Aug 2011 | 0 Comment | Cycling,Economy,GreenEdge,HTC,Signature Series,Sponsorship,Sponsorxchange | Posted by: sponsorxchange | 


Nissans Leafy Green Vehicle Partners LIVESTRONG



09
Aug
Automotive manufacturers use cycling sponsorship and events to promote ‘green’ sales Following on from the brilliant use of the Tour de France by Skoda to promote its ‘simply clever’ station wagon, Nissan, in its fifth year as the official automotive sponsor of the Team LIVESTRONG Challenge series, is bringing the dubiously named ‘LEAF’ model to the event. Nissan sees a fit between...
Date: 09 Aug 2011 | 0 Comment | Bicycle,Cadel Evans,Car,Cycling,Eco,Green Sponsorships,Lance Armstrong,LIVESTRONG,Nissan,Tour De France,Vehicle | Posted by: sponsorxchange | 


Danica Patrick to ace the tennis stars?

07
Aug
If motor sport is generally a male dominated sport then NASCAR must be the bastion of male domination, since the ‘good ol’ boys’ started it all with their bootlegging hot rods built to out run the law.   Danica wins at Motegi After a part time foray into this testosterone dominated bullring, Danica Patrick is on the verge of moving into NASCAR full-time. If she does she could become...
Date: 07 Aug 2011 | 0 Comment | danica,danica nascar,danica patrick,indianapolis 500,indy,indy 500,indycar,jr motorsports,nascar,nationwide | Posted by: sponsorxchange | 


How horribly wrong can become commercially right



05
Jul
A client and friend of mine was recently involved in one of the biggest and most spectacular motorsport accidents seen for a long time. After the fire was out and the smoke had settled (excuse the pun) I thought it would be good to dissect the event and talk about the positives. A client and friend of mine was recently involved in one of the biggest and most spectacular motorsport accidents...
Date: 05 Jul 2011 | 0 Comment | Media | Posted by: admin |